In light of what they do with the funds, I suspect it more a question of establishing a value for their service than a "grab" per se'. In 2014, they were willing to accept far smaller vote counts, I guess for 2015 they decided to amp their criteria. The PPC dev announced that PPC was accepted, but I don't see that coin listed anywhere in the vote history, another deal situation I presume.
Don't know how GoUrl will evolve, but wouldn't surprise me if they're helping to provide upward pressure for competitors. We could just say screw it, but I'm not sure that's real world practical. If a sales portal service would be of value to NEOS, then I believe we are going to have to evaluate the possibilities and then just bite the bullet as appropriate. Good services aren't cheap in the non-crypto world either. (My 1/2 cnt worth! )
PS. I'd like to see the GoUrl "vote" cycle evolve a little more, but I'm suspecting it'll come down to which available service (are there others?) we think would be most beneficial to NEOS and make the purchase.
PPS. If we really were to build our own portal, what would that realistically cost (resources, infrastructure, development, test, deployment, maintenance)? Would it create any perceived conflicts of interest? Would it realistically be a better option?